#SheMeanBusiness for Enterprise Nation

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How to navigate Facebook Ads Manager in 2020

You have just started your Facebook ads journey, you know that the only way to learn is by doing so you want to get stuck in. 
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Learn how the professionals set-up adverts on FACEBOOK in 2020

You want to get started with  social ads, but don't know where to begin?

Get talked through the basics, step by step with video guides
View course £19.93

How to build CONSIDERATION campaigns on FB

To start seeing results adverts need to drive action.
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How to build CONVERSION campaigns on FB

You want specific actions to be taken on your website or app. This is where the magic happens
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Thanks for clicking my ad, it's your time to learn how to make them.

My name is Franklin Baeza. Yes my initials are FB
Pretty cool huh?
🇪🇸 & 🇵🇪
Admin at {{Paid.Social°lists}}
Your teacher and guide to getting started with advertising on social.
Y si, tambien hablo Español.

Start making the most of your time spent on social media.

Learn a future proof skill.
Start now

Your teachers experience

Facebook Certified Marketing Developer

This certification is designed to identify professionals who demonstrate advanced proficiency in Facebook technology and products. The Facebook Certified Marketing Developer credential is awarded to professionals who are proficient in the technical implementation of marketing solutions.

Facebook Blueprint Network - Lead Trainer

Blueprint is Facebook’s global education program for digital advertising professionals. The Blueprint Trainer Network badge holder is a valued partner who delivers training to people within their respective communities, covering Facebook’s advertising products across Facebook, Instagram, Messenger, and WhatsApp.

Facebook Certified Creative Strategy Professional

The Facebook Certified Creative Strategy Professional credential is awarded to digital advertising professionals who demonstrate proficiency in developing effective mobile creative strategy and creative briefs.

What people have said

Really impressive guy. Planned our media spend & reduced our acquisition costs. He has transformed our ads and can highly recommend.
Rory McEntee - GymBox
I can highly recommend this course! I found it very easy to follow and he has made me think differently about paid social. Looking forward to using these skills from now on!
Kayley Doyle
He helped us grow our business and potential revenue within a very short time.  A fantastic communicator, astute analyst, a true specialist.
Matt Thompson - The White Collar Fight Club
Frankie is deeply knowledgeable about the paid social channel and very switched on, he was our natural choice for a partner to work with it. 
We've quickly expanded paid social from a mere test to a meaningful contributor into our mostly organically-driven acquisition model.
Viktor Nebehaj - CMO Freetrade
You can see these on linkedin, if you must


Join the community


  • Membership to the paidsociallists.com community
  • Access to monthly job board
  • Ability to talk to over 500+ paid social professionals across the globe.

Questions you may have

Who is the teacher?

Franklin Baeza

Since finishing his Marketing degree at Bournemouth University, he worked at Born Social, Ality & finished his career as an employee on top of the Shard at Jellyfish.

He then built his consultancy ROAS.SYSTEMS which has become one of the first in the 🌍🌎🌏  to be a Facebook Marketing Partner for Technical services. They are also a Facebook Marketing Partner for Campaign Management with preferred status.

ROAS.SYSTEMS has worked with some of the UK's most respected brands like Freetrade, Cybersmart & The White Collar Fight Club.

What do I need to get started?

To effectively learn the material on the course you need an active facebook account & a laptop or computer.  Patience and a have a good relationship with tech, ie. you need to be able to work things out as things change and move fast.

Having a page, instagram account and business manager would help speed this up but I do run through this too.

Who should learn from us?

Anyone who is keen to learn about getting started with social advertising. 

It's clear there are different levels of advertisers out there, the truth is I'm going to start right at the beginning so if you need more advanced stuff be patient.

The first course was designed to teach my dad, if he can do it anyone can 🤓

Do you offer refunds?

If for any reason you are not satisfied with the course, you have 365 days to receive a full refund. 

Our aim is to teach, not make a quick buck.

Can I have a 1-2-1?

Efforts will be made to interact with students that are most engaged, essentially ask and you will receive.